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Major Group
1
Managers
Sub-Major Group
12
Administrative And Commercial Managers
Minor Group
122
Sales, Marketing And Development Managers
Unit Group
1221
Sales And Marketing Managers
Small Unit Group
1221-01
Chief Marketing Officer
1221-02
Sales Manager
1221-03
Sales and Marketing Manager
1221-04
Marketing Manager
1221-05
Sales Promotion Manager
1221-06
Market Research Manager
1221-07
Product Manager
1221-08
Brand Manager
1221-09
Supermarket Manager
1221-10
Shopping Centre Manager
1221-11
Outlet Manager
1221-12
Channel Partner Manager
1221-13
Sales Director
1221-14
Branch Manager
1221-15
Assistant Branch Manager
1221-16
Digital Marketing Manager
1221-17
Digital Marketing Assistant Manager
1221-18
Marketing Assistant Manager
1221-19
Marketing and Search Engine Optimization (SEO) Manager
1221-20
Licensing manager
MASCO Code
1221-07
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Product Manager
Product Manager responsible for managing the lifecycle of a product. They research and develop new products in addition to managing existing ones through market research and strategic planning. Product managers perform marketing and planning activities to increase profits.

Alternative Names
Tasks
representing the department in its dealings with other divisions of the organisation or with external agencies
performing related tasks
overseeing the selection, training and performance of staff
planning and directing daily operations
managing, planning, scheduling and monitoring the tasks of other workers
monitoring customer service, invoicing, payments and administration costs
controlling expenditure and ensuring the efficient use of resources
directing merchandising methods and distribution policy by coordinating the work of salespersons
or managing the appointment of agents and distributors
Planning administering and reviewing customer services and after-sales services and maintaining good customer relations
determining price lists, discounts and delivery terms, credit arrangements, product mix, geographical sales areas, sales promotion budgets, sales methods, customer service standards, special incentives and special campaigns
Identifying potential products, conducting market research and creating product requirements
Planning, directing and coordinating the business services activities of the enterprise or organisation
planning and organising special sales and marketing programmes based on sales records and market assessments
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MProfessional, Scientific And Technical Activities
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GWholesale And Retail Trade, Repair Of Motor Vehicles And Motorcycles.
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KFinancial And Insurance /Takaful Activities
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CManufacturing
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JInformation And Communication
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FB-018-5:2012Sales & Marketing Management
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FB-019-5:2012Advertising & Promotion Management
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FB-025-5:2012Administrative Management
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DT-020-5:2011Sales Operation
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0729Manufacturing and Processing Not Elsewhere Classified
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0415Marketing and Advertising
Skills
Asas
Active Listening
Proficiency in giving full attention to what other people are saying, taking time to understand the points being made and asking questions as appropriate.
Critical Thinking
Proficiency in using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Reading Comprehension
Proficiency in understanding written sentences and paragraphs in work related documents.
Active Learning
Proficiency in applying new knowledge.
Social Perceptivenesss
ability to tune into the feelings of the people around them.
Khusus
Analysis
ability to collect and analyze information, problem-solve, and make decisions.
Campaign Performance Analysis
proficiency in analyzing the effectiveness of the campaign using reports and campaign statistics
Strategic Analysis
proficiency in developing strategy for a business by researching the business and the environment.
Trend Analysis
proficiency in the reviewing of historical revenue results to detect patterns.
Forecasting
proficiency in making predictions of the future based on past and present data and most commonly by analysis of trends.
Sales Management
proficiency in the practical application of sales techniques and the management of a firm's sales operations.

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