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Marketing Manager plan, direct and coordinate the business services activities of the company or organization concerned. Responsible for plan, organise, direct, control and coordinate marketing and sales activities of an enterprise or organisation.

Alternative Names

Sales and Marketing Manager

Sales Promotion Manager

Digital Marketing Manager

Digital Marketing Assistant Manager

Marketing Assistant Manager

Market Research Manager

Tasks

determining price lists, discounts and delivery terms, credit arrangements, product mix, geographical sales areas, sales promotion budgets, sales methods, customer service standards, special incentives and special campaigns

directing merchandising methods and distribution policy by coordinating the work of salespersons or managing the appointment of agents and distributors

Planning, directing and coordinating the business services activities of the enterprise or organisation

planning and organising special sales and marketing programmes based on sales records and market assessments

controlling expenditure and ensuring the efficient use of resources

monitoring customer service, invoicing, payments and administration costs

planning and directing daily operations

Planning administering and reviewing customer services and after-sales services and maintaining good customer relations

performing related tasks

overseeing the selection, training and performance of staff

managing, planning, scheduling and monitoring the tasks of other workers

representing the department in its dealings with other divisions of the organisation or with external agencies

M
Professional, Scientific And Technical Activities
G
Wholesale And Retail Trade, Repair Of Motor Vehicles And Motorcycles.
K
Financial And Insurance /Takaful Activities
C
Manufacturing
J
Information And Communication

FB-018-5:2012
Sales & Marketing Management
FB-019-5:2012
Advertising & Promotion Management
FB-025-5:2012
Administrative Management
DT-020-5:2011
Sales Operation

0311
Economics
0411
Accounting, Auditing and Taxation
0412
Finance, Banking and Insurance
0414
Management and Administration
0415
Marketing and Advertising

Skills

Asas

Active Listening

Proficiency in giving full attention to what other people are saying, taking time to understand the points being made and asking questions as appropriate.

Critical Thinking

Proficiency in using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

Reading Comprehension

Proficiency in understanding written sentences and paragraphs in work related documents.

Active Learning

Proficiency in applying new knowledge.

Social Perceptivenesss

ability to tune into the feelings of the people around them.

Khusus

Analysis

ability to collect and analyze information, problem-solve, and make decisions.

Campaign Performance Analysis

proficiency in analyzing the effectiveness of the campaign using reports and campaign statistics

Strategic Analysis

proficiency in developing strategy for a business by researching the business and the environment.

Trend Analysis

proficiency in the reviewing of historical revenue results to detect patterns.

Forecasting

proficiency in making predictions of the future based on past and present data and most commonly by analysis of trends.

Sales Management

proficiency in the practical application of sales techniques and the management of a firm's sales operations.

Related Courses

Training Programmes

e-Latih Online Courses

TVET Madani Courses